Is Email Marketing Relevant in the Age of Social Media?

January 9, 2019

Are you thinking about whether you should invest in email marketing in today’s world? Let’s face it, email has been around for a long time in comparison to social media. Nowadays, we are living in the age of social media and it has a key role to play in our lives. Since the usage of social media is increasing, many businesses rely on social media for promoting their services and products, providing information about discounts and promotions, and engaging with customers.

This is why many people are confused about the relevance of email marketing in the age of social age. Despite the popularity of social media, email marketing is still useful.

One of the reasons for the relevance of email marketing is that there are a greater number of email accounts than social accounts. The social media has 300 to 800 million users while there are more than 3 billion active users of the email account. It is predicted the number is going to increase by 2022. According to a report, purchases through an email is more than in number than messages on social media.

Many businesses focus just on social media marketing, it is crucial to understand that email marketing is not going anywhere soon; it is here to stay. The increasing number of users is one of the reasons why email marketing is still relevant.

This article shed lights what email marketing is still useful in present times. Read on to know more why you should invest in email marketing.

Why Email Marketing Still Matters?

Using email marketing for the promotion of your services and connecting your users is an amazing way. There are plenty of reasons why you need to focus on email marketing. Here some of the reasons.


Email marketing the most cost-effective way to market your products and ensure it reaches a broad range of targeted audience. Thanks to software, it makes editing the emails simple and sending emails fast.

Sending thousands of emails at a time is no longer a fantasy. It is possible with help of email marketing software like EMMA. You will not have to use up resources like time and money.

No Rules to Follow

Additionally, you can eliminate the middleman in the email marketing. In simple words, when you use social media platform for marketing your products, you will have to abide by the rules set by these platforms. For instance, for promoting on Twitter, you need to follow the character limitation. This will prevent you from expressing the full potential of your marketing campaign.

More Personalized

Emails are flexible as you can tailor your campaign according to your needs without any trouble. This means that emails are more personal than the messages you send on social media. This is because the social media messages are addressed to the audience rather than an individual. Through an email, you can let the person know that they are special by giving them attention. This will make them feel like a person, and not one among the audience.

It is one of the many reasons why email marketing is still effective. So, by sending an email, you are adding a personal touch and making your subscriber feel special.

Emails Have Better Response Rate

When you send an email, there is a greater response rate as they are more targeted than social media messages. This is because people respond to the messages that are directly addressed to them. You can generate sales by sending relevant and interesting content to your subscribers. In this way, you will be able to get positive feedback and increase leads as well.

Furthermore, email marketing offers a great opportunity for businesses to get in touch with their audience. When you incorporate email marketing into your marketing strategy, you can improve your visibility and have a simple way to engage with your audience. This is one of the best ways to convert leads on regular basis.

A Final Word

There you go; now, you know why email marketing must be on your marketing campaign. In recent times, email marketing is extremely convenient and easy to handle. This is only possible with the help of the software like EMMA. You can reach a wide range of audience quickly and improve the effectiveness of your emails. It is a great software that will provide all the tools you need to connect with your customers.

Moreover, you can use your social media channels for increasing your email list. Another great benefit of social media is that you can test several ideas on social media platforms to figure out which idea works perfectly. If you are looking for ways to combine both, social media marketing and email marketing, this article will help you.


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    January 10, 2019

    I agree that email marketing is still pretty relevant. However, in my opinion, a company should do a research and find out which way of promotion is better for them. Email and social media are by far the greatest, but if you’re opting for a younger generation, make sure you focus on SNS.

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      January 11, 2019


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        January 11, 2019

        Social Network Services (aka social media).

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          Linda Macy

          January 12, 2019

          Totally agree with you, Cole. But I’m talking about a broader understanding of marketing and promotion. Somehow, many people now believe emails are a thing of the past.

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            January 14, 2019

            Thanks for such an informative article, Linda! I’m sure many marketing specialists will find something new for them here. Emails were here way before blogs or social media, and they might be here after more changes come.

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            January 15, 2019

            I love how you write, making even difficult topics easy to read. Thanks a lot for the post!

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