If you are a smaller sized business, chances are you will have a limited budget for marketing. For many, ongoing marketing tends to take a back seat when it comes to getting a smaller business up and running, often because it is seen as an unnecessary cost when compared to other expenses.
However, with so many ways to market a business online, it is more of a case of finding the time, rather than the money, when promoting your small business through digital media methods.
Look at Making Your Content Multi-Purpose
This means taking one piece of original content and sharing it across several online platforms, and it is easier than most people think! For example, why not write a blog post and then let people know about it by sharing a link to it on several social media accounts, including Twitter, Facebook, Instagram and Pinterest to start?
With such accounts being entirely free to operate, just one post can be shared on each one in a matter of minutes and derive as much attention as possible. This method results in you capturing the attention of a vast proportion of your customers who may have a preference for one type of social media account over another.
Consider Adding Videos to Your Content
Videos have become one of the most successful formats when sharing information to the online world. In fact, Facebook state that over 4 billion videos are watched every single day on their social platform alone!
What’s more, you do not have to be a professional film director to film a basic video. If it is short and engaging and you can share it easily, such videos can be used to promote your business and brand in quick time over several platforms.
Regardless of a lack of budget, if you are a small business with a big imagination, online platforms are the perfect way to start working on those all-important marketing techniques.